Blog 8 - Brand and targeting audience

Why is targeted audience important?

By focusing on a targeted audience, an artist can build a consistent brand image. Over time, the audience comes to expect and recognise the brand, strengthening their loyalty to the artist. At the same time, understanding the target audience also enables an artist to differentiate themselves from competitors.

Knowing the targeted audience allows for more effective marketing strategies. Advertising budgets can be allocated to the platforms and channels where the target audience is most active.

Billie Eilish

Billie Eilish is known for being true to herself and not conforming to industry norms. She has a unique fashion sense, often wearing oversized clothes, bright colors, and bold prints, which has become iconic with her brand

Her songwriting and production methods often involve layering sounds and samples to create an eerie and captivating sound.

llie often shares her personal experiences and emotions through her music, dealing with topics such as anxiety, depression, and heartbreak, but at the same time, she also displays a cynical vibe. Her raw and vulnerable approach to songwriting has resonated with listeners around the world, making her seem more relatable and approachable.

My mv's genre&target audience

Narrative - use a story to present my theme of relationship

• Include sarcastic and playful elements to make the MV more energetic and suitable for young people, while also being understood by them

Conceptual part - also include artistic and emotional expression to make my mv aesthetically pleasing

My targeted audience are aimed primarily teenagers and young adults, who are interested in pop genre with an independent personality, and non-conformist ideals.

Also who resonates with the theme of relationship , self-expression, particularly those who are experiencing abuse from their partner